# MGAC Competitive Scored Matrix (1–5)

**Scale:** 1 = weak, 5 = strong  
**Use case:** Fast pursuit prep and positioning decisions.

## Firms Compared
- MGAC
- Turner & Townsend
- Cumming Group

## Scored Matrix

| Criteria | Weight | MGAC | Turner & Townsend | Cumming Group |
|---|---:|---:|---:|---:|
| Owner-side program delivery credibility | 20% | 4.5 | 4.5 | 4.0 |
| Cost/control depth (visible in messaging) | 20% | 4.0 | 5.0 | 4.5 |
| Global scale signal | 15% | 3.5 | 5.0 | 4.0 |
| Case-study proof strength | 15% | 4.5 | 4.5 | 4.0 |
| Mid-market agility signal | 15% | 4.5 | 3.5 | 4.0 |
| Clarity of value narrative | 15% | 4.0 | 4.0 | 4.0 |
| **Weighted Total** | **100%** | **4.18** | **4.43** | **4.08** |

## Evidence Snippets (proof points)

### MGAC
- Scraped homepage/project feed shows strong project-led proof with multiple sector/location examples.
- Project links visible in sample scrape (capital projects, campus, healthcare, cultural-style programs).
- Messaging appears owner-delivery and outcomes oriented.

### Turner & Townsend
- Market perception and public-facing brand are strongly associated with large-scale program/cost controls.
- Typical strength signal: enterprise governance + global delivery footprint.

### Cumming Group
- Public positioning commonly emphasizes PM/CM plus cost/advisory in broad sectors.
- Typical strength signal: practical execution plus cost rigor across multiple markets.

## What this means (actionable)

1. **If buyer is scale-sensitive:**
   - Lead with governance language and risk controls.
   - Pre-empt scale concerns with partner ecosystem + reporting discipline.

2. **If buyer is speed-sensitive:**
   - Lead with decision velocity and senior attention model.
   - Offer a 30-day execution sprint with weekly deliverables.

3. **If buyer is value-sensitive:**
   - Show one-page “cost-to-certainty” plan (budget confidence, risk burn-down, decision calendar).

## Suggested talk track by buyer type

- **Scale buyer:** “We run big-project discipline: controls, cadence, executive visibility.”
- **Speed buyer:** “You get senior operators, short decision loops, and weekly movement.”
- **Certainty buyer:** “We reduce surprises with measurable weekly risk and cost signals.”

## Quick QA on this matrix
- **Simple?** Yes — one table plus decisions.
- **Useful today?** Yes — supports immediate pursuit positioning.
- **Next step clear?** Yes — choose buyer type and use matching talk track.

## Next upgrade (recommended)
Run full-page crawls on all 3 firms (About, Services, 10 projects each), then update these scores with direct citation lines under each criterion.